Apple Reportedly Set to Test Lowering Prices for Some Television Downloads to $1
Financial Times reports that Apple is set to begin a trial coinciding with the launch of the iPad that will reduce the price of certain TV downloads through its iTunes Store to $1 from the current $1.99. The trial will reportedly begin in April. Financial Times first reported late last month that Apple was seeking to persuade television networks to go along with the plan, and at least some of them seem to have accepted the trial in an attempt to spur demand.
Some television networks agreed to the lower prices after months of negotiations, and having initially resisted Apple's push. Media executives are under pressure from declining DVD sales and cut-rate rental services such as Redbox, that offer rental DVDs for $1.
It is not yet clear which or how many of the US free-to-air and pay-television networks have agreed to the lower pricing. Some media executives said they have not been approached with the new prices.
Apple has also been rumored to be pursuing a monthly subscription package of "best of TV" downloadable content, and today's report indicates that Apple has not yet given up on that front either.
Popular Stories
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below.
iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...
