The Other (Bigger) Market for the MacBook Air - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

The Other (Bigger) Market for the MacBook Air

by

As a follow up to the 3g Deal Breaker article, I thought I'd write some additional thoughts about the MacBook Air, and some reconsideration of my initial reaction.

Traditionally, the "sub-notebook" class of machine has tended to be marketed at the power-user, so that's how many of the media approached the MacBook Air... but that may have been the wrong way to look at it. In speaking to Xavier of Notebooks.com, he mentioned (and later wrote about) how that the MacBook Air instantly appealed to his wife, who is normally less than thrilled at the prospect of Xavier getting new hardware:

I didnt bother to consider my wifes point of view on the MacBook Air until I got her Facebook status update (secretly hopes Xavier gets the MacBook Air."). But then I started thinking about how this new Mac will appeal to women. Its slim enough to throw in a purse, is stylish and has very few cords, which creates clutter.

There's certainly a class of users who simply don't care about 3G, don't care about hooking up more than one USB peripheral to their MacBook. So, I'll concede that the many bloggers may not be the intended audience for the MacBook Air, and it could very well see wide consumer appeal.

Related Roundup: MacBook Air
Buyer's Guide: MacBook Air (Buy Now)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Related Apple News: Opinion | Health | Local News | Technology | Mac