Some notes/commentary surrounding today's announcements:
iPhone Trademark
While it took many by surprise that Apple did indeed use the term "iPhone" to describe their mobile phone after Cisco/Linksys used their US trademark on "iPhone" and launched web-enabled handsets, Reuters reports that Cisco and Apple are close to a deal regarding the iPhone trademark.
Beatles Played During the Keynote
At 9:58 am, Steve played a song from the Beatles while demoing the iPhone. The Beatles have been noticeably absent from iTunes, however there have been rumors that Apple is close to signing an exclusive agreement to bring the Beatles' catalog into digital distribution via iTunes. Such an agreement was not announced today, but the choice of music was curious nonetheless.
Apple TV USB Connector
When initially previewed, many wondered why the "iTV" (now Apple TV) contained a USB port. According to the Apple TV website, the USB port is for "service and diagnostics" use.
Pictures From Apple's Booth
MacRumors' Arnold Kim was on hand to take high-resolution pictures from inside Apple's booth showing the Apple TV demoed and the iPhone being displayed.
Mini OS X
The question on the minds of many developers now that this new stripped down version of OS X will be made available is... can I develop applications for it? So far, the answer has been "no comment" from Apple. However, an interesting note is that the iPhone's display is extremely high-resolution (160 ppi). At WWDC 2006, Apple told developers to begin making their applications "resolution independent," a fact that may come to bear should Apple decide to distribute a software development kit.
