Apple to Introduce New App Store Fee Structure in Brazil Following Antitrust Settlement

Brazilian regulators have approved a settlement that will require Apple to change how the App Store operates on iPhone in the country, including allowing alternative app stores, expanded payment options, and a defined new fee structure.

iOS App Store General Feature Clorange
In a press release, Brazil's Administrative Council of Economic Defense (CADE), said its court has approved a Term of Commitment to Cease proposed by Apple to resolve an investigation into the company's ‌App Store‌ rules on iOS. The case began in 2022 and examined whether Apple's restrictions on app distribution and payments limited competition in Brazil.

CADE said the investigation focused on Apple's prohibition of third-party app stores on iOS, the requirement that developers use Apple's in-app purchase system for digital goods and subscriptions, and restrictions that prevented developers from informing users about alternative payment options.

Under the settlement, Apple will be required to allow developers in Brazil to link to external payment options and promote offers that take place outside their apps. Developers will also be permitted to offer third-party payment methods within their apps alongside Apple's own in-app purchase system, with CADE requiring that these options be presented next to Apple's payment option.

Apple will also have to allow third-party app stores in Brazil. CADE specified that Apple may still display warnings or informational messages to users, but those messages must be neutral, objective, and limited in scope, and must not introduce extra steps or barriers that make alternative options harder to use.

According to Brazilian technology site Tecnoblog, which said it obtained the details directly from CADE, purchases made through the ‌App Store‌ will remain subject to a 10% or 25% commission under standard terms. Developers who use Apple's payment system would also pay a 5% transaction fee.

If an app directs users to pay outside the app using only static text, with no clickable link or button, Apple will not charge a fee. If the app includes a clickable button or link that sends users to an external website for payment, Apple will charge a 15% fee. Third-party app stores will be subject to a 5% Core Technology Commission.

CADE said Apple will have up to 105 days to implement the required changes once the new rules become binding.

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Top Rated Comments

ProbablyDylan Avatar
6 weeks ago

If an app directs users to pay outside the app using only static text, with no clickable link or button, Apple will not charge a fee. If the app includes a clickable button or link that sends users to an external website for payment, Apple will charge a 15% fee. Third-party app stores will be subject to a 5% Core Technology Commission.
I love how petty and arbitrary this is. I didn't realize that clicking a link was somehow Apple's proprietary technology.
Score: 17 Votes (Like | Disagree)
zahuh Avatar
6 weeks ago
We just want iOS like the Mac. Developers pay a $99/year fee to certify their apps and can distribute their apps on their website with the payment system of our choice or pay Apple a commission and sell through the Mac App Store. Many Mac apps like Notion, Adobe, etc do this and we're all used to it.
Score: 14 Votes (Like | Disagree)
Mousse Avatar
6 weeks ago
The guy at Apple having to keep track of how the AppStore can operate and fees they can charge depending upon jurisdictions because of political requirements.

I'm now a proponent of Apple running the Appstore their way. Buying apps on the iPhone/iPad used to be simple. With propagation of alternate appstores and different fees, you need an evidence board to keep track of everything. It's Android without the sideloading.?
Score: 13 Votes (Like | Disagree)
sw1tcher Avatar
6 weeks ago
If an app directs users to pay outside the app using only static text, with no clickable link or button, Apple will not charge a fee. If the app includes a clickable button or link that sends users to an external website for payment, Apple will charge a 15% fee.
Static text / no clickable link = no Apple fee

Clickable button or link = 15% Apple fee?

WTF?
Score: 11 Votes (Like | Disagree)
WarmWinterHat Avatar
6 weeks ago

Makes sense to me. Should have been the way it was implemented in the EU.
No, it looks petty and like malicious compliance, which is really unattractive in any implementation
Score: 10 Votes (Like | Disagree)
sw1tcher Avatar
6 weeks ago

So why don't they collect when the link is not clickable? As you said - they're facilitating a sale.

They allowed the app to be discovered, they aided user acquisition, they provided security and trust, they provide updates and device support regardless of a link being clickable.
The real question is why does Apple collect a facilitation fee when it's a digital good or service, but there's no facilitation fee when it's a physical good or service such as those provided by Amazon, Walmart, McDonald's, Starbucks, Uber, etc.?

Apple provides all of them with the following:


* Distribution: discovery, ranking, search, featured placement
* User acquisition: access to a paid, authenticated, global user base
* Security & trust: notarization, review, malware screening, revocation
* Lifecycle services: updates, compatibility across iOS releases, device support


whether the good/service is digital or physical, right?

This means a 15% fee for a clickable button or link is pure B.S.
Score: 8 Votes (Like | Disagree)