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Europe Wants to Cut Down on Annoying GDPR Cookie Pop-Ups

The European Commission (EC) today announced a new digital package that relaxes some of the rules implemented with the General Data Protection Regulation (GDPR) that has protected European consumers since 2018.

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Part of the change to the GDPR includes a modernization of cookie rules that should result in fewer pop-up cookie agreements on websites. The EC says that users will be able to indicate their cookie consent with a single click, with those preferences saved through the central settings of preferences in browsers and operating systems.

It sounds like browser makers will need to have a GDPR toggle that informs websites of a user's preference, eliminating the need for users to consent to cookies on a site-by-site basis.

In addition to changing GDPR cookie requirements, the EC's proposal allows personal data to be used to train AI without express consent, simplifies cybersecurity reporting, improves access to data through simplified rules, and more, with full details available in the European Commission's press release. It also delays the implementation of parts of the Artificial Intelligence Act, giving companies a longer period to comply with the rules.

Critics of the changes suggest that the EC is watering down the GDPR and rolling back consumer protections. European Digital Rights (EDRi) said that the EC's changes risk "dismantling the very foundation of human rights and tech policy in the EU."

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Top Rated Comments

jz0309 Avatar
24 weeks ago
Yea, about time to clean up the mess they created
Score: 38 Votes (Like | Disagree)
Nermal Avatar
24 weeks ago

Yea, about time to clean up the mess they created
To be fair, the companies/websites created the mess. They chose to pop up the messages instead of choosing not to track their users.
Score: 26 Votes (Like | Disagree)
24 weeks ago
It’s worth a reminder that the original diktat was that websites had to ask permission to collect cookies, therefore the pop-ups were down to individual sites whether they showed them or not. Websites decided to show them.

The EU should have gone one further and completely banned cookies and web tracking altogether. Ad agencies can do one. In the old days of magazines you’d just aim an ad at an area of general interest. It’s not hard to work out that users of a Mac website such as this might want a new mouse or web browser for example. You don’t need to track anyone for that.
Score: 22 Votes (Like | Disagree)
breather Avatar
24 weeks ago
Those pop ups are really annoying but it’s great to give us the choice about cookies, privacy is important.
I’d rather deal with the pop ups then relax the privacy aspect.

But it would be nice if there was another solution, maybe cookies has played out its role and it’s time for something else?
Score: 19 Votes (Like | Disagree)
Nermal Avatar
24 weeks ago

The EU should have gone one further and completely banned cookies and web tracking altogether.
Tracking, yes, but I don't agree with banning cookies entirely as they can be useful. For example, it's because of cookies that you don't need to log into these very forums every time you want to post.
Score: 15 Votes (Like | Disagree)
24 weeks ago
Its about time to stop those annoying cookie preference pop-ups. Websites try quirky ways to draw everyone into accepting all the cookies, with intentionally having bigger 'Accept All' buttons, unrecognizable toggle buttons, etc.

At the same time, we don't to loose the restriction on privacy though.
Score: 14 Votes (Like | Disagree)
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