Epic Games has claimed that Apple's revised installation process for third-party app marketplaces in the EU demonstrates that the company was deliberately undermining competition through "deceptive design."
In a blog post published Wednesday, the Fortnite developer revealed that user drop-offs during Epic Games Store installations plummeted from 65% to 25% after Apple streamlined the process in iOS 18.6. Apple reduced the installation flow from 15 steps to six and eliminated what Epic called "scare screens" that warned users about potential dangers of installing apps outside the App Store.
"For the first time, we are starting to see iOS users install the Epic Games Store with a success rate approaching Windows users and Apple's own Mac users," Epic said.
The changes came after the European Commission raised concerns in April that Apple made it "overly burdensome and confusing" for users to install alternative app distribution channels under the Digital Markets Act.
Image: Epic
Despite the improvements, Epic said Apple's policies remain anti-competitive, citing "junk fees" such as the Core Technology Fee, "discriminatory policies" against developers who support competing stores, and an approval and notarization process that "dictate[s] product design decisions to competing app developers and store developers."
Epic also criticized Google's 12-step installation process on Android, which remains in place, claiming it sabotages Epic Games Store installations more than 50% of the time.
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
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Tuesday October 28, 2025 1:07 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Monday October 27, 2025 9:15 am PDT by Tim Hardwick
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Tuesday October 28, 2025 1:21 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week.
The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included.
macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Wednesday October 29, 2025 7:13 am PDT by Tim Hardwick
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
They call them scare screens, I call them informative. In this world of hackers, spam and identify theft, I think it is perfectly reasonable for Apple to remind users that stepping outside of the domain presents risks. That’s not scary, that’s responsible.
It is an absolute fact that without Apple's gatekeeping, there is a higher risk of installing god-knows-what. Simple.
Anybody seeking to, aware of, needing to, wanting to install a third party app-store knows what they're doing. Warnings only tell them what they know.
If they don't, then this might rightfully make them think twice, check with a friend or double check they're installing something safe.
This is very real... We're talking stalker apps, financial scams, identity theft, blackmail from stealing and leaking private data from unsuspecting peoples phones. All because rogue apps can now run free. It does happen on Android...Windows...macOS... don't underestimate the volumes of normal every day people pressing yes to things and never thinking twice about lag, or weird behaviours or even the webcam light being on...
I worked in a phone store in 2014 and the amount of older people who fell victim to accidental clicks that signed them up to old ringtone and wallpapers programs that added $5 a month to their phone bill was not small.
It will only be so long before other store apps do similar on phones and try to autobill though ApplePay...
The screens prevent people making complex technical decisions that could lead to them being exploited. The only thing being sabotaged is Tim Sweeney's bottom line. If there was an award for whiniest CEO, it would be a close one between him and Spotify's Daniel Ek.
Scare screens should be scary and should be there. As far as core technology fees, I suggest Epic check the costs on developing, marketing, and supporting its own OS and development framework.
