YouTube is deliberately slowing video loading for users with ad blockers enabled, in what appears to be an escalation in Google's campaign against ad-blocking extensions.
Multiple users acrossReddit and the Brave browser forum report videos displaying black screens for the typical duration of pre-roll ads before content begins playing. The video player simultaneously shows a pop-up ("Experiencing interruptions? Find out why") with a link directing users to a Google support page about disabling ad-blocking extensions, suggesting the slowdowns are intentional.
The recent crackdown is a shift from YouTube's previous tactics of simply displaying warning messages or blocking video playback entirely. The new approach inserts artificial delays that mirror the time you would spend watching advertisements, basically forcing the same annoying time investment, whether ads are blocked or not.
It looks like specific user accounts previously flagged for ad-blocking behavior are being targeted, potentially bypassing detection methods that extension developers typically use to counter YouTube's measures. PCWorld confirmed the behavior using uBlock Origin Lite, while Brave browser users report similar experiences despite the browser's built-in ad-blocking capabilities.
Pop-up users see during delays (Image credit: PCWorld)
This latest move suggests YouTube is prepared to significantly degrade the user experience for non-paying users who refuse to view advertisements or subscribe to the $13.99 monthly YouTube Premium service, which offers an ad-free experience, offline downloads, and background playback.
For what it's worth, YouTube recently introduced a Premium Lite plan for $7.99/month that removes ads for most videos, excluding music content, Shorts, and when you search or browse.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Tuesday February 3, 2026 8:55 am PST by Joe Rossignol
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
I really hate this business model...YouTube was ad-free when it launched in 2005 - 2010ish. It purposely bent the rules to drive viewership to their site and make them the best video service in town.
Then over the past decade once they established pretty much a monopoly, they forced disruptive ads. And now they crammed more ads per minute. And they can do so because there isn't a comparable alternative.
I admit there is an argument for a paid subscription, but I just don't find it worth it. They have every right to cut me off, I'm not entitled to anyone's content, but at that point I'd rather read a book.
