Apple's Latest iPhone 16 Ad Highlights Pro Camera Feature

Have to agree with others. The ad is out of touch.

A lot of pro mac buyers are pros.

but

Most iPhone pro buyers are just normal consumers. I’m not flipping cars to make video on my iPhone. I’m taking family videos and such.

This ad leaves me feeling that I am not the target customer for a pro phone and next time I should get the regular iPhone.

Why doesn't Apple upload in 4K to their YouTube channel?

Hollywood in your pocket? Hollywood uses professional cameras for shooting blockbusters, not wannabe professional cameras. Professional != Pro

It’s for creative people with imaginations, having the ability to dream and to tell stories. Not for people lacking those abilities and believing it’s all about gear.

That’s also true for making compelling photographs.

Hollywood in your pocket? Hollywood uses professional cameras for shooting blockbusters, not wannabe professional cameras. Professional != Pro

None of these "Filmed on iPhone" ads are the products of iPhones. They use professional everything else - lights, boombs, gimbles... Somtimes there are disclaimers too and you learn some of the footage was shot on other cameras.

For me the punchline wasn’t “satisfying” because the ad seems aimed at a tiny fraction of the potential customer base who would might find this useful as an actual production tool.

If that's what they were going for, they really messed up. Then they should show all day filming without overheating, log to color-grade, quick steady harness swaps to speed a shoot, and other film-guy stuff that would sell it. Not whatever this was.

Surprised to find I am not keen on this ad. Usually love a large majority of Apple's advertising even when many do not.
This one is weird in a bad way, not quirky.
Makes you guess as to what the 'punchline' is going to be, but the 'punchline' isn't satisfying.
Also, imagery that seems designed to grab attention but unlikely to create a positive association for the viewer.

For me the punchline wasn’t “satisfying” because the ad seems aimed at a tiny fraction of the potential customer base who would might find this useful as an actual production tool. For the vast majority of people, an ad like this doesn’t move the needle one iota when making a purchasing decision.

I guess that’s what I find strange about ads like this. The narrow target audience seems counterintuitive to “we want to sell lots of these things.” However you feel about this particular feature, the vast majority of people who opt for an iPhone “Pro” model are probably doing so based on other features, like display technology or size (PM).