Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall.
While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased storage in return for the extra cost. In June, Taiwanese research firm TrendForce predicted that iPhone 14 Pro models could start with 256GB of storage, compared to 128GB for iPhone 13 Pro models. However, the chart said the storage amounts were still "TBD" at the time, so we'll have to wait and see.
In the United States, the iPhone 13 Pro and iPhone 13 Pro Max start at $999 and $1,099 respectively with 128GB of storage. With around a 10% price increase, the iPhone 14 Pro and iPhone 14 Pro Max could start at $1,099 and $1,199 respectively, which would be the same prices as the iPhone 13 Pro and iPhone 13 Pro Max with 256GB of storage. However, the exact price increases if any remain to be seen.
Apple is expected to announce the iPhone 14 lineup in September as usual. It's unclear if the standard iPhone 14 models would also see a price increase given they are still expected to have an A15 chip and lack many other upgrades rumored for the Pro models. A sketchy rumor claimed the 6.1-inch iPhone 14 will continue to start at $799.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
If it starts at $1099 at 256GB storage, then it’s not a price hike. That would actually be where it’s at now and appropriate starting storage for a Pro device with the cameras it is expected to have.
If the storage is going to increase along with the price, it might make more sense from a marketing perspective to keep the storage the same and the price the same. That way it doesn't look like a price increase.
Apple may charge $100 to go from 128gb to 256gb but it probably only costs them $5-6 more. If they want to raise the price, just eliminating the base storage tier is a good way to do that.
If the storage is going to increase along with the price, it might make more sense from a marketing perspective to keep the storage the same and the price the same. That way it doesn't look like a price increase.
