Apple Executive Says Users Who Want App Sideloading Already Have That Option With Other Platforms

Apple earlier today published a detailed report outlining in blatant terms the negative impact that sideloading would have on the iPhone and iPad, specifically calling out the impacts it would have on user privacy and security. Now, the company is continuing its PR push, with an executive noting in an interview that users who wish to sideload apps already have that option thanks to other platforms.

iPhone 12 v Android 2020
Speaking to Fast Company, Apple's head of user privacy, Erik Neuenschwander, said that opening the doors to sideloading apps on ‌iPhone‌ and ‌iPad‌, which would enable users to download apps from the web and other app marketplaces besides Apple's App Store, could lead users to be "tricked or duped" into "some dark alley."

The executive, who made an appearance at the company's developer conference last year, ultimately said that iOS is not the platform for users who wish to sideload apps, suggesting that those users might want to consider other platforms.

"Sideloading in this case is actually eliminating choice," he says. "Users who want that direct access to applications without any kind of review have sideloading today on other platforms. The iOS platform is the one where users understand that they can't be tricked or duped into some dark alley or side road where they're going to end up with a sideloaded app, even if they didn't intend to."

Currently, apps must go through Apple's rigorous ‌App Store‌ review process, but if sideloading was allowed, apps would be able to bypass the review process. Neuenschwander also said that sideloading apps would leave the user vulnerable to viruses, malware, and more.

"Today, we have our technical defenses, we have our policy defenses, and then we still have the user's own smarts," Neuenschwander says, referring to Apple's App Store processes. Sideloading would negate those defenses, he contends.

"Even users who intend—they've consciously thought themselves that they are only going to download apps from the App Store—well, the attackers know this, so they're going to try to convince that user that they're downloading an app from the App Store even when that's not happening," Neuenschwander says. "Really, you have to think very creatively, very expansively as an attacker would trying to go after so many users with such rich data on their device. And so users will be attacked regardless of whether or not they intend to navigate app stores other than Apple's."

Unlike the tightly controlled nature of the ‌iPhone‌ and ‌iPad‌, users are able to download and run apps from places other than the ‌App Store‌ on macOS. Neuenschwander attempted to draw a clear distinction between iOS and macOS, pointing out that the ‌iPhone‌ is a device that users have all the time, carrying personal information such as their location. He noted that the data on ‌iPhone‌ is "more enticing" to a potential attacker compared to information on the Mac.

"It's the device you carry around with you," Neuenschwander notes. "So it knows your location. And therefore somebody who could attack that would get pattern-of-life details about you. It has a microphone, and therefore that's a microphone that could be around you much more than your Mac's microphone is likely to be. So the kind of sensitive data [on the iPhone] is more enticing to an attacker."

Neuenschwander went on to explain the difference in usage between the ‌iPhone‌ and Mac. According to Neuenschwander, users on Mac tend to only download a few applications needed for their job and not explore other applications. On the contrary, ‌iPhone‌ users are downloading apps continuously, making sideloading more dangerous, according to the executive.

But that's not all. "The pattern of use of the Mac—just the style, how people use that platform—tends to be that they get a few applications that they use to do their job or their hobby, and then it kind of reaches a steady state," Neuenschwander explains. "But what we've all seen is that mobile platforms, including iPhone, are ones where users are downloading apps on a continuing basis. And that gives an attacker more opportunities to get in and get at that user. So the threat on the iOS side is much higher than the threat on the Mac side."

Craig Federighi, Apple's software chief overseeing the development of iOS and macOS, said during his testimony for the Epic Games trail that the level of malware on the Mac is at an unacceptable level, possibly warning that similar levels of malware could make its way to the ‌iPhone‌ if sideloading was enabled.

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
bug security vulnerability issue fix larry

Update Now: iOS 26.2 Fixes 20+ Security Vulnerabilities

Friday December 12, 2025 11:11 am PST by
Apple today released iOS 26.2, iPadOS 26.2, and macOS 26.2, all of which introduce new features, bug fixes, and security improvements. Apple says that the updates address over 20 vulnerabilities, including two bugs that are known to have been actively exploited. There are a pair of WebKit vulnerabilities that could allow maliciously crafted web content to execute code or cause memory...

Top Rated Comments

fenderbass146 Avatar
59 months ago
Yup… been there done that, once I got past my customizing and stealing apps phase the appeal of Android died. I’ll stick with my stable and more secure iOS devices.
Score: 107 Votes (Like | Disagree)
aplnub Avatar
59 months ago
I don't want my iPhone any less secure than it already is. For the tiny sliver of the iPhone user base that feels side loading is important to them, Android is there for you to use.
Score: 67 Votes (Like | Disagree)
Your Royal Highness Avatar
59 months ago
Such bs macOS has been doing fine for years. This is just fear mongering to protect their billion dollar cash cow.
Score: 57 Votes (Like | Disagree)
perezr10 Avatar
59 months ago
I agree with him. If you’re willing to trade security for flexibility, than Android is more for you.

I don’t want Apple to make The iPhone worse to please a noisy minority. And especially not to get the CEO Of Epic another Lamborghini.
Score: 47 Votes (Like | Disagree)
xflashx Avatar
59 months ago
I honestly don’t understand the problem. Why not simply allow sideloading apps if enabled in System settings buried under several popups and warnings about possible consequences when enabling that option? Most people would probably leave the sideloading option disabled and the other ones probably know what they are doing and accept possible consequences or privacy violations.
Score: 36 Votes (Like | Disagree)
cmcbhi Avatar
59 months ago
But, I agree.
If you want to side load, Android is there for you.
Don't let the door hit you.........well, you know.
Score: 35 Votes (Like | Disagree)