Cheaper, Ad-Supported HBO Max Subscription Launching in June

HBO Max parent company AT&T today unveiled plans to introduce a more affordable version of HBO Max that will include ads to drive the cost down.

hbomax1
A full ad-free HBO Max subscription is priced at $14.99 per month, and it's not yet clear what the price of the ad-supported version will be.

In addition to including ads, the ad-supported version of HBO Max will not include Warner Bros. theatrical releases. Earlier this year, AT&T said that all Warner Bros. movies in 2021 would debut on HBO Max and theaters at the same time.

HBO Max subscribers will get access to titles like "The Matrix 4," "Dune," "In the Heights," "The Suicide Squad," and more on the same day that those films premiere in theaters.

All other HBO Max content, including HBO Max Originals, will be included in the ad-supported tier. HBO Max Original TV shows will not have ads, but ads will be included for other kinds of content.

AT&T expects to have between 120 and 150 million HBO Max and HBO subscribers by the end of 2025. By the end of 2021, AT&T expects to have between 67 and 70 million subscribers worldwide, up from 61 million at the end of 2020.

AT&T plans to make the ad-supported version of HBO Max available sometime in June.

Tag: HBO Max

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

Unity451 Avatar
64 months ago
I'm gonna say it... Ad supported versions should always be free.
Score: 16 Votes (Like | Disagree)
dguisinger Avatar
64 months ago

I disagree. You also pay for your TV subscription and yet you still see ads.
True... but, there are so many junk channels that wouldn't be able to stay in business without those revenues because no one watches them and therefore no ad revenue. Which is why I support debundling, let them sink or float on their own.
Score: 4 Votes (Like | Disagree)
aesc80 Avatar
64 months ago
Never a fan of ad supported. Why would you go and pay for a service and just get commercials on it, just because?

Then again - has anyone here ran something like Pi-hole (read: local DNS filtering out ads) and see if that works against streaming service ads?
Score: 4 Votes (Like | Disagree)
clive27 Avatar
64 months ago

I'm gonna say it... Ad supported versions should always be free.
That's doable, but you'll just see much much more ads. By the time the show returns from a commercial break, you'll forget what you've been watching.
Score: 3 Votes (Like | Disagree)
BuffaloTF Avatar
64 months ago
I don’t know why they’re so dead set on cheapening the HBO brand. It’s like if Rolex suddenly started selling Romex on street corners officially.
Score: 3 Votes (Like | Disagree)
aaronhead14 Avatar
64 months ago
*Eyeroll*

NOBODY likes ad-supported streaming services. Nobody. It needs to STOP being an option. And prices of services in general need to come down, without ads.
Score: 3 Votes (Like | Disagree)