Apple's Attempts to Automate Product Assembly Have Met With Limited Success

The Information today published a detailed look at the difficulties Apple has faced trying to assemble its products with robots rather than humans.

apple recycling robot iphone
The report claims that, beginning in 2012, Apple assembled a team of robotics and automation specialists at a secret lab in Sunnyvale, California to search for ways to reduce the number of workers on its production lines. However, the team is said to have quickly encountered challenges designing some of these automated systems:

Building a robot that can fasten screws is among the hardest challenges in the industry. A robot must pick up the screw at a specific angle and align it with a hole using multiple industrial cameras. Apple uses screws so tiny that robots had no way to measure the force used to drill them in. By contrast, human workers can feel the resistance from their hand and can tell when something is off.

As for putting glue onto display panels, Apple’s specifications are so tight that glue must often be placed within a millimeter of its desired spot inside a product. One former team member said well-trained Chinese workers were more adept at applying glue than their robot counterparts.

While many of the automated systems were abandoned or not implemented, the team apparently did have some success replacing workers with robots for simpler tasks such as testing of products like the Apple TV, Apple Watch, and iPad.

The report provides many more examples of Apple's attempts at ramping up automation, only to experience challenges. In 2014, for instance, Apple attempted to automate assembly of its since-discontinued 12-inch MacBook, but the production line apparently turned out to be more trouble than it was worth due to various issues:

In early trials, the conveyor systems moved erratically, slowing down the movement of parts. A robot that installed the keyboard using 88 small screws kept malfunctioning, requiring humans to come in afterward and rework most of the process. Containers used for moving parts kept piling up on conveyors, creating traffic jams.

These issues apparently led Apple to delay the launch of the 12-inch MacBook by around six months. The notebook was released in April 2015.

The report concludes that, while Apple has not had much success using robots to assemble its products as a whole, automation can be effective for specific parts. A few years ago, Apple also introduced a robot named Daisy that can take apart up to 200 iPhone devices per hour, removing and sorting components for recycling purposes.

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iPhone Car Key Kia

Another Vehicle Brand Gaining iPhone Car Keys Support

Tuesday October 28, 2025 5:27 am PDT by
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris. Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...

Top Rated Comments

AngerDanger Avatar
71 months ago
"Man, I gotta say, ever since we hired that John guy, these machines just haven't been testing as well…"

"Wait, which John?"

"Uh, something with a C in it. Cameron? Connor?"
Score: 26 Votes (Like | Disagree)
NMBob Avatar
71 months ago
If they weren't so hard to repair maybe they would be easier to build.
Score: 23 Votes (Like | Disagree)
szw-mapple fan Avatar
71 months ago
Same thing Tesla discovered when they tried to automate all of the Model 3's production. Robots just aren't precise enough at the moment for some tasks. That will change in the years to come, but it will remain this way for the foreseeable future.
Score: 18 Votes (Like | Disagree)
cmaier Avatar
71 months ago

Interesting....Tim wants to help mankind, help the vulnerable etc. etc. but his company has been striving to come up with ways to reduce the number of workers. I am confident that the robots will regularly send food packages to the families of the workers who are terminated.
By your argument we shouldn’t automate any menial jobs.

The reasons Apple want to do this are to improve quality, to be able to do manufacturing in countries without millions of laborers willing to work for a couple dollars a day, and to allow workers to spend time on higher-valued jobs.
Score: 17 Votes (Like | Disagree)
Expos of 1969 Avatar
71 months ago

Glad to hear people are not replaceable yet.
Have you not been to supermarkets, drug stores, banks etc. recently? They are attempting to force us to use self-service scanning and cash out tills so they can fire millions of people. And for the most part we are bending and happily accommodating their wishes. Not even a discount on our purchases for doing so. We are blindly putting our neighbours on the unemployment line.
Score: 16 Votes (Like | Disagree)
Expos of 1969 Avatar
71 months ago

By your argument we shouldn’t automate any menial jobs.

The reasons Apple want to do this are to improve quality, to be able to do manufacturing in countries without millions of laborers willing to work for a couple dollars a day, and to allow workers to spend time on higher-valued jobs.
But many of the workers who are terminated from assembly line type jobs do not have the skills and will not be trained to take on the higher valued jobs. In North America (and very probably other areas) over the past 20 years the work opportunities for these people (high school graduates or lower education) have been cancelled (many sent off shore). Many of these folks have been left with nothing or having to repeat "And would you like fries with that?" for 8 hours a day.
Score: 15 Votes (Like | Disagree)