Apple Debuts New 'Share Your Gifts' Holiday Ad
Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish.
The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others.
Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content.
Apple's ad features
a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.
Popular Stories
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers.
The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization....
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
