Industry Group Representing Apple and Google Releases AI Policy Principles - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Industry Group Representing Apple and Google Releases AI Policy Principles

by

The Information Technology Industry Council (ITI), an industry group that represents several tech companies like Apple, Google, Microsoft, Amazon, and Facebook, this week released Artificial Intelligence Policy Principles [PDF] covering responsible and ethical artificial intelligence development.

itiaipolicyprinciples
"We recognize our responsibility to integrate principles into the design of AI technologies, beyond compliance with existing laws," reads the document. AI researchers and stakeholders should "spend a great deal of time" working to ensure the "responsible design and deployment of AI systems." Some of the specific policies addressed are outlined below:

Government: The ITI supports government investment in fields related to AI and encourages governments to evaluate existing tools and use caution before adopting new laws, regulations, and taxes that could impede the responsible development and use of AI. ITI also discourages governments from requiring tech companies to provide access to technology, source code, algorithms, and encryption keys.

Public-Private Partnerships: Public-Private Partnerships should be utilized to speed up AI research and development, democratize access, prioritize diversity and inclusion, and prepare the workforce for the implications of artificial intelligence.

Responsible Design and Deployment: Highly autonomous AI systems must be designed consistent with international conventions that preserve human dignity, rights, and freedoms. It is the industry's responsibility to recognize potential for misuse and commit to ethics by design.

Safety and Controllability: Autonomous agents must treat the safety of users and third parties as a paramount concern and AI technologies should aim to reduce risks to humans. AI systems must have safeguards to ensure the controllability of the AI system by humans.

Robust and Representative Data: AI systems need to leverage large datasets to avoid potentially harmful bias.

The ITI goes on to encourage robust support for AI research, a flexible regulatory approach, and strong cybersecurity and privacy provisions.

ITI President Dean Garfield told Axios that the guidelines have been released as a way for the industry to get involved in the discussion about AI. In the past, the group has learned "painful lessons" about staying on the sidelines of debates about emerging technology.

"Sometimes our instinct is to just put our head down and do our work, to develop, design, and innovate," he said. "But there's a recognition that our ability to innovate is going to be affected by how society perceives it."

Top Rated Comments

110 months ago
Why is it that governance is being left to companies. Where are governments on this?
Exactly. These policies should be shaped by governing laws suitable to ensuring safety and protecting individual rights and liberties in the 21 Century. The absence of such legislation (principally in the US) has resulted in the construction of business models that harm society and exploit individuals instead of serving them.

We can all see what the permissive regulatory framework applied to internet businesses has wrought to society: erosion of personal sovereignty online and easily manipulated media leading to eroded trust in essential institutions.

Imagine what this lax framework will curse us with in the AI era. At a minimum, personal identity needs to be treated legally like personal property and a restrictive legal framework for AI needs to be imposed. The burden should be to prove utility and safety *before hand* not after the fact.
Score: 3 Votes (Like | Disagree)
110 months ago
Why is it that governance is being left to companies. Where are governments on this?
Score: 3 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
Related Apple News: Iphone | Sport | Iphone | World News | Buyers Guide