Apple this week has encouraged customers to trade in and upgrade to a new iPhone through its website, email and an App Store banner advertisement.
Apple's new section on its iPhone website reminds customers about trading in their current smartphone at the Apple Store or online through partner Brightstar for up to $320 instant credit. Apple accepts the iPhone 4 or later for trade in.
Apple's website, left, and email, right, promoting iPhone upgrades this week
Apple's mass email to U.S. customers promotes the iPhone Upgrade Program and shares details about how the financing program works. The email also provides similar details about trading in a smartphone for up to $320 instant credit.
Apple has also made the controversial decision to advertise the iPhone 6s and iPhone 6s Plus to older iPhone users directly in the App Store, with a pop-up banner advertisement that can be dismissed by tapping on "skip" in the top-right corner.
App Store banner advertising the iPhone 6s and iPhone 6s Plus
iPhones are one of the hottest gifts during the holiday shopping season, so it is unsurprising that Apple is pushing its latest smartphones at this time of the year alongside free shipping, extended returns and complimentary gift wrapping. Undoubtedly, though, the move will also stir discussion about iPhone sales.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Hey Apple, I don't spend $600 on your hardware just so that you can use it as a billboard for spending another $600. If I wanted to see commercials, your competitors offer devices at much cheaper prices.
Just had that popup ad myself when I opened the App Store app. Seemed very... odd. Could just be a coincidence, but it's not exactly helping quell the rumour about slumping iPhone sales to see a sudden change of sales tactic like this.
Someone needs to release a content blocker for the App Store. :D
I too got this opening the app store, on my brand new 5S. Found it a bit tasteless. In fact, and this might take the discussion wildly off track, but it got me thinking on my way to work that the Cook years will likely be remembered for their focus on maximizing shareholder value.
