Japan Apple Stores Kick Off 'Lucky Bag' Sales with MacBook Air, iPads, iPod Touch Featured

Apple's retail locations in Japan have begun sales of the "Fukubukuro", also known as a "lucky bag", which offer an assortment of products at a steep discount. Japanese blog Mac Otakara (Google Translate) was present at the Apple Store in Nagoya to discover the exact content of the various bags among customers, with some shoppers receiving big-ticket items like iPads and MacBooks.

luckybag20151

MacBook Air Lucky Bag (Source: App Bank, Google Translate)

This year's lucky bags sell for 36,000 yen ($300) and come in four different configurations, with common items including an Apple TV, a 4000 mAh Mophie Powerstation external battery pack, an Incase Icon backpack, an iTunes gift card, and Beats by Dre Powerbeats2 wireless earbuds. For the most valuable Fukubukuro bag, Apple included an 11-inch MacBook Air with a Power Support Air Jacket and a Twelve South PlugBug dual charger along with the common items.

luckybag20153

iPad Air 2 Lucky Bag (Source: Mac Otakara)

Other variants of the bag offer a fifth-generation 16GB iPod touch, a 16GB iPad mini 3 or a 16GB iPad Air 2 alongside the common items. The iPad lucky bags also feature Logitech's UE Boom portable speaker.

luckybag20152

iPod touch Lucky Bag (Source: App Bank, Google Translate)

Apple's grab bags are sold as is, and returns are not allowed unless a product is defective. The promotion is limited to Apple Stores in Japan, although they are usually met with long lines of shoppers hoping to purchase their own lucky bag.

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iPhone Car Key Kia

Another Vehicle Brand Gaining iPhone Car Keys Support

Tuesday October 28, 2025 5:27 am PDT by
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris. Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...

Top Rated Comments

gnasher729 Avatar
141 months ago
It has been said in other threads on this topic that this is not gambling, there is more in the bag than what you pay for, you don't lose any money on it.

Dutch, tell me more about it, I am dutch, never heard of this

The problem is, in the USA, if one guy figures out he got less than another guy, then the first guy will sue.

Years ago Apple used hard drives in some Macs that had roughly the same capacity but not identical. Like buying an MBA with 250GB hard drive, and some have 250GB, some have 255, some have 260. Apple was forced to format all the drives to report identical capacity to avoid legal trouble.
Score: 15 Votes (Like | Disagree)
iZac Avatar
141 months ago
I'd honestly give back the Beats...
Score: 14 Votes (Like | Disagree)
Mark-Technology Avatar
141 months ago
Why can't we have this in the U.S.?
Score: 14 Votes (Like | Disagree)
loby Avatar
141 months ago
Sorry, won't work in U.S.

I currently live in Japan for business and the U.S. Sees this type of thing as investing to gain, looking for a good deal. The Japanese do not necessarily see it that way, but do this to enjoy the experience of winning something more so then just paying less to receive more as the U.S. Mentality generally operates.

I see this in Japanese malls. They receive tickets after shopping to possibly win something. They wait in long lines to spin a wheel. They win just toliet paper or a box of tissues. They are content with it and enjoy the thrill of just winning something.

This is why it will not work in the U.S. Apple is tired of lawsuits and people complaining that if they did not gain more than what they paid, complain or sue. Sorry this is the truth and will not work in the U.S.
Score: 11 Votes (Like | Disagree)
HangmanSwingset Avatar
141 months ago
Why can't we have this in the U.S.?

Because it's part of the Japanese culture. It's like someone outside of the states asking why they don't have turkey on the last Thursday of each November.
Score: 11 Votes (Like | Disagree)
nickhutson Avatar
141 months ago
Why can't we have this in the U.S.?

Because this will happen:
http://www.bbc.co.uk/news/world-us-canada-25161903
Score: 9 Votes (Like | Disagree)