Surge of iOS Game Controllers at E3 as Speculation Looks Towards Apple TV Gaming

TouchArcade has posted a roundup featuring a look at the surprising number of the new iOS gaming controllers shown off at this week's Electronic Entertainment Expo (E3) event in Los Angeles, California.

New products from gaming companies such as Mad Catz, Razer, SteelSeries, Hori, Signal, Phonejoy, and BigBen Interactive were all shown off at the event, with each company pushing various hardware styles and features to better cater to iOS users.

Mad Catz's C.T.R.L.i controller was described as TouchArcade's favorite of the various controllers shown. It features a full-sized design with console-style controls including face buttons, analog sticks, shoulder bumpers and triggers.


The controller can connect to any iOS 7 device through Bluetooth functionality, and also includes an optional clip for attaching an iPhone. Other controllers like BigBen Interactive's GamePhone Controller Pro, Hori's MFi controller, Signal's RP-One, and Steelseries' Stratus XL also showed off similar full-sized designs.

Meanwhile, controllers like BigBen Interactive's GameGrip and PhoneJoy's MFi controller showed off a design that wraps around an iOS device similar to the MOGA Ace Power and the Logitech Powershell.


Phonejoy's controller in particular contains the ability to fully collapse while not in use, while BigBen's GameGrip can wrap around an iPad mini and even a full-sized iPad. Razer also demoed its Junglecat controller, which contains a sliding mechanism with face buttons and a directional pad.

The introduction of all these new iOS controllers comes as rumors surrounding the next-generation Apple TV have ramped up, with some of that speculation focusing on the device's gaming capabilities. To this point, some have speculated that Apple could utilize iOS gaming controllers, a set-top box, and an App Store ecosystem to become a major force in the console gaming industry. Original Xbox engineer Nat Brown and Steam founder Gabe Newell shared sentiments that Apple could take the lead in the games console market with such a system.

Iconfactory software engineer Sean Heber (via Daring Fireball) recently wrote a blog post on how Apple could use its new Metal and AirPlay peer-to-peer technologies introduced in iOS 8 to provide a new console gaming experience with the Apple TV and iOS gaming controllers. He explains that Apple could ultimately allow users to use their iOS devices as controllers with minimal input lag, as games would be playable on both the Apple TV and iOS devices:

The key difference is where the AirPlay extension app actually executes - the AirPlay extension app will be automatically uploaded to whatever AppleTV you are currently AirPlaying with and will run directly on the AppleTV natively instead. This means no video streaming lag and minimal controller lag. Your iPhone would then turn into a generic game controller with onscreen controls or, if you have a physical shell controller attached to your iPhone, it activates that instead.

...You can play without needing to purchase the game on that particular AppleTV, without needing to sign in with your iCloud account to access your purchases, without needing to get their wifi password, or indeed without there even needing to be a wifi network to join in the first place. All without any hassle. When you go home, you take the game and any earned progress along with you in your pocket.

In addition to gaming, Apple's next-generation Apple may also feature cable-box capabilities and perhaps a streaming TV service through a partnership with Comcast. However, Apple's iTunes Chief Eddy Cue said recently that Apple is continuing to work on a way to improve the television experience, but a fix is "complicated."

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
iOS 26

iOS 26.3 Beta 1 Features: What's New So Far

Monday December 15, 2025 4:23 pm PST by
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas. We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features. Transfer to Android Apple is making it simpler...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
airpods max 2024 colors

AirPods Max 2 Likely to Offer These 10 New Features

Monday December 15, 2025 7:41 am PST by
Apple released the AirPods Max on December 15, 2020, meaning the over-ear headphones launched five years ago today. While the AirPods Max were updated with a USB-C port and new color options last year, followed by support for lossless audio and ultra-low latency audio this year, the headphones lack some of the features that have been introduced for newer generations of the regular AirPods and the ...

Top Rated Comments

HiRez Avatar
150 months ago
until the get Fully functional PC/Console games on to AppleTV or iOS there isn't going to be much competition


sure iOS+Android competes with the nintendos and sonys mobile game industry


but they aren't touching the console and pc market till they can handle those type of games.


i have no intention to play iOS games on apple tv, possible tell tale games like walking dead or wolf among us, and couple arcade games but besides that not much. might be good enough for the casual/social gamer.
Well, they probably would concentrate on the casual side. But did you see the Metal demos at WWDC? The A7 chip inside every current iPhone and iPad is capable of incredibly impressive effects right now. The iPad Air is already rendering at greater than HD resolution at 60 fps. Then, consider that we just started a new generation of consoles that last what, about 7 years? Imagine what the A8, A9...A??? chips will do. The capabilities are likely to surpass what current XBOX/PS4/Wii U consoles are capable of, long before the next generation of console comes out. Also, Apple would have fewer power and thermal constraints than in a phone, they could get even more out of the same chips. And Apple can sell even a beefed-up Apple TV for perhaps half as much as consoles or less.

It's an incredible opportunity and if the boxes are out there, even the top games will come (although obviously not those produced exclusively for/by Nintendo/Sony/MS). Apple is on pace to sell 14M or more Apple TVs in 2014, even in its current bare-bones "hobby" incarnation, and that will be more if there's a serious gaming version, with the app store to support it.
Score: 6 Votes (Like | Disagree)
iPadCary Avatar
150 months ago
AppleTV > WiiU

Although mobile GPUs still have a bit to go before they reach thier console brethren
(and that gap gets significantly smaller each & every year) as of right now, SP & MP iGaming is absolutely viable.

Combined with a nice iController, AppleTV won't conquer Xbone or PS4,
but it absolutely will, rightly or wrongly, surpass the WiiU in console gaming revenue as well as
fulfilling the role of being an inexpensive yet very high quality (and heavily supported)
"training wheels" console for Junior & Suzy who just aren't quite ready to play with the big boys yet,
but they can not only play games, they can also watch "Frozen" for the 12 billionth time, too.

I, for one, welcome our new gaming Overlords!
Score: 3 Votes (Like | Disagree)
Michael Scrip Avatar
150 months ago
In the WWDC keynote they kept saying "console-level gaming"

It would be cool for the next AppleTV to be a game console as well.

Apple already has everything to make it happen... hardware, an app store, developer support...

And now controllers :)
Score: 3 Votes (Like | Disagree)
iPadCary Avatar
150 months ago

Then, consider that we just started a new generation of consoles that last what, about 7 years?
Actually, they're forecasting ten+ years for this gen.
Deminishing returns dictates this because
there really isn't that much further to go until the Carmack Singularity is hit.

Nobody will want to by a console that is only better by an even smaller jump than the one from PS 3 to PS 4,
so they're gonna let 'em linger around for a few years longer so buyers will be a little bit hungrier for a change.

Of course, during this decade of consoles standing rock still,
mobile GPUs will eventually catch up to and then surpass this current gen's offerings.

And yes, you're also right about the sheer number (and capability) of AppleTVs attracting console devs.
Except, like you say, "Destiny" & "The Last Of Us".
And "Mario" too, right? Nope. The writing's on the wall for Nintendo.
By the time console/iPad parity is reached, they will already be a major presence in the App Store.
And Android too, right? Nope again. Nintendo will avoid the piracy-saturated Android OS like the plague it is.
Score: 2 Votes (Like | Disagree)
Aegelward Avatar
150 months ago
As much as Apple loved saying "console level gaming", I highly doubt the ATV will reach that standard running on an ARM chip and using a phone with a 3rd party game controller as a controller.

I'd be happy to be proven wrong, but I'm somewhat skeptical.

At this point i think Apple really has 2 options for the TV. Crunch it's price down to compete with the Chromecast or give it a serious app store and processor upgrade to compete with the Kindle Fire TV And Sony Playstation TV while keeping the same price point.

If they take the second approach a storage bump or microSD card slot would be essential too.
Score: 2 Votes (Like | Disagree)
roadbloc Avatar
150 months ago
As much as Apple loved saying "console level gaming", I highly doubt the ATV will reach that standard running on an ARM chip and using a phone with a 3rd party game controller as a controller.

I'd be happy to be proven wrong, but I'm somewhat skeptical.
Score: 2 Votes (Like | Disagree)