According to new color preference data from Consumer Intelligence Research Partners (CIRP), Apple's space gray iPhone 5s was the most popular choice for consumers in the United States, followed by the silver and gold models, which is unsurprising given significant supply constraints of the gold and silver iPhones.
43 percent of iPhone 5s units sold were space gray, while 30 percent were silver and 27 percent were gold. Supplies of the space gray model were more readily available than the silver and gold iPhones, but consumers have demonstrated a preference for the black iPhone in the past.
For the iPhone 5c, blue proved to be the most popular choice with 27 percent of purchasers choosing the color, followed closely by white at 25 percent, green at 21 percent, and pink at 20 percent. Apple's yellow iPhone 5c was the least popular color, purchased by only 7 percent of the 400 consumers surveyed in the month after the phones launched.
Broken down by gender, women had a preference for the silver iPhone 5s, while men preferred space gray. Gold was equally split between both genders. Men also had a preference for the white and blue models of the iPhone 5c, while the pink iPhone 5c fared much better with women.
Said CIRP Partner and Co-Founder Mike Levin, "iPhone 5S and 5C colors seem to confirm some traditional gender biases. In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much."
Because multiple models of the iPhone 5s have been difficult to obtain, CIRP's data gives an incomplete picture of iPhone 5s preferences. It is possible that consumers desiring a gold iPhone chose another color when supplies ran out or have yet to make a purchase. Data on the iPhone 5c is likely more accurate, as supplies of the phone have been plentiful since launch.
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Tuesday February 3, 2026 8:55 am PST by Joe Rossignol
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
According to new color preference data from Consumer Intelligence Research Partners (CIRP), Apple's space gray iPhone 5s was the most popular choice for consumers in the United States, followed by the silver and gold models, which is unsurprising given significant supply constraints of the gold and silver iPhones.
So you're telling me that the only color option Apple gave on launch day was the most popular?
3rd person in line:
Person "I want the gold iPhone 5s" Apple employee "We don't have it" Person "Can I get the White model" Apple "We don't have it" Apple "Would you like the Space Gray Model?" Person "Do I have a choice?" Apple "Yes, you can not buy a phone today" Person "Fine, I will take Space Gray" Apple "Awesome, this is a very popular model, everybody wants it"
I strongly disagree with this article. I believe the only reason Space Grey is "popular" is because the gold model is in such awful availability that people would rather have a different color than waiting a month for gold. Also, prices on eBay prove this.
Yup...the article is wrong. You say it's because the gold was not available that grey sold more.
And the article said...
According to new color preference data from Consumer Intelligence Research Partners (CIRP), Apple's space gray iPhone 5s was the most popular choice for consumers in the United States, followed by the silver and gold models, which is unsurprising given significant supply constraints of the gold and silver iPhones.
Person "I want the gold iPhone 5s"
Apple employee "We don't have it"
Person "Can I get the White model"
Apple "We don't have it"
Apple "Would you like the Space Gray Model?"
Person "Do I have a choice?"
Apple "Yes, you can not buy a phone today"
Person "Fine, I will take Space Gray"
Apple "Awesome, this is a very popular model, everybody wants it"
I'm sure they did not get that the gold version was so limited and people had to buy the space grey. lol
gold version was so limited because Apple based its numbers reading MacRumors forums, where a lot of trendy and fancy members bashed gold as a creepy, vulgar and very non-elegant choice.:rolleyes:
